Albums by Elizabeth
web design
for a custom photo album designer
“Mara I absolutely love it! Wow! you are incredible! Thank you! I love everything about it! You are awesome!”
elizabeth, albums by elizabeth
Elizabeth also wanted her new website to help save her some time in her business. She found herself spending a lot of time in her email, answering questions for customers and helping them choose customizations for their albums.
So, we worked together to create an entire page dedicated to walking customers through the process, helping them decide between an album or book, and answering common questions Elizabeth was getting.
Social proof is so important to show off on your website. People purchase from people and brands they trusts, so testimonials are a huge part of a high-converting website. Elizabeth has a TON of testimonials from happy customers, but none of them were featured on her website! So, I grabbed a handful from Instagram to feature on several pages on her site.
Elizabeth told me she gets most of her customers from Instagram, meaning most of her website visitors are on their phones. Because of this, it’s super important to direct them to the right page to find the information they are looking for. Enter: the custom Instagram links page!
Users can visit Elizabeth’s website, quickly contact her for a price list, or go to the FAQ page. If the user is a photographer (she works with a lot of wedding photographers), they can go directly to the page with information just for photographers.
Bonus: Elizabeth’s secondary website goal was to grow her email list for deals and promotions, so I added her newsletter signup form to this page as well!